Invest in Your Art and Your Studio

The tattoo industry in the United States has undergone a dramatic transformation from a niche subculture to a mainstream cultural phenomenon. The U.S. tattoo market is now valued at over $3 billion annually, with nearly one in three American adults having at least one tattoo. This cultural shift has fueled demand for high-quality studios that offer clean, professional environments and skilled artists. The industry's growth has also attracted a new generation of tattoo entrepreneurs who are opening studios that resemble upscale boutiques rather than the gritty parlors of decades past. Running a modern tattoo studio requires meaningful capital investment. Professional-grade tattoo machines, power supplies, sterilization equipment, and furniture can cost $15,000 to $50,000 for a multi-artist shop. Studio buildout costs — including proper ventilation, lighting, private rooms, and a welcoming reception area — add significantly to startup and renovation budgets. Many studios also invest in digital portfolios, social media marketing, and booking software to attract and retain clients. Tattoo shops have an interesting financial profile that lenders appreciate: most revenue is collected at the time of service (often in cash or card), overhead is relatively low compared to other retail businesses, and customer demand is steady year-round. Brevo Capital partners with lenders who look beyond industry stereotypes and evaluate tattoo businesses on their actual revenue, growth trajectory, and management quality.