Grow Your Therapy Practice with Confidence

The mental health and therapy services industry in the United States has experienced unprecedented growth, driven by destigmatization of mental health care, expanded insurance coverage, and the lasting psychological impact of the pandemic. The behavioral health market is valued at over $80 billion annually, with demand for licensed therapists, counselors, psychologists, and clinical social workers far exceeding supply in most markets. This demand creates significant opportunity for independent practitioners and group therapy practices to establish and expand their operations. Starting or growing a therapy practice involves distinct capital needs. Office space must be designed for confidentiality and comfort — soundproofing, calming decor, comfortable seating, and separate entrance and exit routes in some specialties. A well-appointed therapy office can cost $15,000 to $50,000 to build out, depending on the number of treatment rooms and whether group therapy spaces are included. Practice management software and EHR systems designed for behavioral health run $200 to $500 per month per clinician. Marketing is an increasingly important investment for therapy practices competing for clients in a growing but crowded market. Website development, directory listings, content marketing, and community outreach all require funding. Many practices also invest in telehealth infrastructure, which has become a permanent component of therapy delivery since 2020. Brevo Capital works with lenders who understand the healthcare professional business model and can finance the growth of therapy practices through office buildouts, technology investments, and strategic marketing.