Keep Your Shelves Full and Your Store Competitive

The convenience store industry is a powerhouse of the American retail landscape, with over 150,000 stores generating more than $300 billion in annual in-store sales (excluding fuel). C-stores serve 165 million customers daily — nearly half the U.S. population — making them one of the most frequented retail formats in the country. From single-store owner-operators to small regional chains, independent convenience store owners drive a significant portion of this volume. Convenience stores operate on razor-thin margins for many product categories, particularly tobacco and fuel, while generating healthier margins on foodservice, beverages, and proprietary products. This margin mix means that optimizing your product assortment and store layout is critical to profitability. Investments in walk-in coolers, fountain drink stations, hot food programs, and fresh food displays can meaningfully shift a store's revenue and margin profile. Capital needs for convenience stores are ongoing and diverse. Inventory alone can require $30,000 to $100,000 in stock across thousands of SKUs. Equipment like commercial coolers, ice machines, and fuel dispensers represents major capital expenditures. Many store owners also invest in security systems, LED signage, parking lot improvements, and technology upgrades like modern POS systems with inventory tracking. Brevo Capital connects convenience store operators with lenders who understand the high-transaction-volume, tight-margin business model and can structure financing that aligns with your cash flow patterns.